About Us

Medisafe is the leading medication engagement platform that empowers patients to seamlessly manage their treatment

Haifa Team
At Medisafe our mission is to empower patients to seamlessly manage their medications.

Our Values

We Care

Our motivation is driving positive outcomes for our users, partners and team members.

We Dare

We seize opportunities, take risks, and relish learning from failure.

We Assume Ownership

We expect accountability and seek like-minded A-players who bring passion to our mission.

We Deliver

We embrace creative ideas and focus on execution that excels.

We Are Open

We love feedback and are honest and direct in our communication.


CEO, Co-founder

Omri Shor

CTO, Co-founder

Rotem Shor

Chief Financial Officer

Tyler Drolet

Chief Marketing Officer

Jennifer Butler

Chief Strategy Officer

Brian Peterson

SVP, Partner Success

Karen Gardner

Board of Directors

CEO, Co-founder

Omri Shor

Co-Founder, Managing Partner
ALIVE Israel HealthTech Fund

Dudi Klein

Global Head, Digital Investments
Sanofi Ventures

Cris De Luca

Board Chairman

Henry Ancona

Managing General Partner
Pitango Venture Capital

Ittai Harel

Managing Partner
7wire Ventures

Lee Shapiro

General Partner
Lool Ventures

Avichay Nissenbaum

It Begins with Our Digital Companion

Personalized support for everyone.  The integrated medication engagement platform incorporates interventions from across the ecosystem.

Just-In-Time-Interventions (JITI)

JITI powers Medisafe’s patient engagement platform as the predictive machine-learning engine driving personalized patient support. Learn More

Medisafe Maestro

Advanced technology that seamlessly orchestrates treatment journeys with precision and speed, digitizing support through personalized delivery. Learn More

Care Integration Engine

Design optimal patient journeys with technology that meets patients’ evolving needs through integrations that connect support throughout the ecosystem. Learn More


We're using data to generate the insights which make the world a safer, healthier place. Check out our openings and join us!

The Latest From Medisafe

Medication Adherence Platform
Blog 23 Sep 2022

Putting the human in digital healthcare

According to a survey by Cedar, 49% of patients want their digital healthcare experience to replicate that of Netflix, Amazon, or Uber, with smoother integration and personalization. While other industries provide personalized and engaging technology, healthcare has often lagged in advancements and a more individualized experience. Taking a cue from banking, transit, and e-commerce systems that prioritize the consumer with holistic platforms that deliver…