On Dec. 1 Apple App Store editors selected Medisafe as a featured app of the day, telling the Medisafe story to hundreds of thousands of App Store visitors.

“Medisafe helps carry the load,” the feature says, with a full story about how Medisafe was founded and describing the features of the platform, including managing appointments, knowing about possible drug interactions and tracking more than 20 measurements.

It is rare to be selected – there are more than 2 million apps in the App store, so only about 0.00091 apps are ever featured in a given year.