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Multiple Sclerosis (MS) represents a formidable challenge in healthcare, a chronic, often unpredictable disease of the central nervous system that impacts millions worldwide. Its complex nature demands not just cutting-edge therapies but also robust, sustained patient support to navigate the daily realities of living with the condition. The journey for an MS patient is characterized…

Today’s groundbreaking announcement from Novo Nordisk and Eli Lilly to reduce the cost of their blockbuster weight loss drugs in the U.S. is already sending shockwaves across the healthcare industry. While this may symbolize expanded access and affordability, the implications for digital medication management and patient engagement platforms like Medisafe are even more profound. With…

Curious about where healthcare marketing is heading in the age of AI? Kait Tuson, Founder and CEO of Hello Helio, shares invaluable insights on navigating the complex intersection of technology, regulation, and patient care with Ryan Janvion of Medisafe. The conversation begins with a candid look at AI adoption in healthcare—not just the hype, but the practical realities. While…

The second half of 2025 brings an increasingly pressurized pharmaceutical landscape marked by potential federal mandates to slash US drug prices by up to 80%, some brands and agencies are scrambling for ways to protect revenue streams and demonstrate measurable ROI. Pharma brand marketers, innovation teams, and patient support services alike are facing new challenges…

Pharmaceutical companies are increasingly leveraging digital solutions to drive patient engagement while simultaneously preparing for a transformative shift powered by artificial intelligence (AI). As digital health adoption reaches new highs, pharma brand marketers, innovation leads, and patient access teams are examining where AI can create meaningful interventions and operational efficiencies. Latest industry data reveals a…

Artificial Intelligence (AI) is rapidly transforming healthcare, promising to enhance diagnosis accuracy, improve patient engagement, and streamline care delivery. Yet, as these innovations take center stage, it is crucial for pharma brand marketers, innovation teams, and those supporting patient access and care to understand the perspectives of the most important stakeholders—patients themselves. What do patients…

Emre Ozcan, PhD, SVP, Head of Global Digital Health, Merck KGaA Darmstadt Germany and Omri Shor, CEO and Founder, Medisafe discussed transformative opportunities in patient engagement and digital health in 2025. They explore the integration of AI in healthcare, focusing on how it can revolutionize patient experiences and streamline healthcare processes. See the highlights:

In this webinar, UCB Pharma and the Les Turner ALS Foundation joined Medisafe discuss the integration of digital tools in innovating rare disease treatment. Below are the highlights and the full webinar: The integration of digital tools in rare disease treatment can significantly streamline diagnosis and therapy initiation, offering a more personalized approach to patient…