Lorna Weir from Elevate Healthcare Marketing, Stacey Meltzer Wasserman from Medisafe®, as well as KJT’s Katy Palmer, PhD and Ellen Gordon discuss bridging the worlds between insights, advertising, digital solutions, advocacy, and more.Among the covered topics:
– The importance of representing and elevating the patient voice
– Solutions to overcome the unique hurdles of the rare disease space
– Generative AI, including considerations for ethical and responsible use when aiming to further understand, and communicate to, patients with rare diseases