IMS Health AppScript Now Offers Medisafe™ for Prescribing to Patients

Leading Medication Management Platform to be Featured on the Doctor’s Channel

BOSTON, MA — March 13, 2015. Medisafe Inc. today announced the immediate availability of Medisafe™, which helps patients manage and take their medications, on IMS Health’s AppScript™ platform. As part of the trusted library of AppScript apps, healthcare professionals can now add Medisafe to their customized formularies and prescribe it to patients.

Medisafe is an award-winning, patient-centric and data driven medication management platform, designed to address all of the major causes of non-adherence tailored to individual patient situations. An industry leader with over 1.4 million downloads and hundreds of thousands of weekly active users across iOS and Android smartphones and tablets, Medisafe reminds patients to take their medications and offers support through real-time connectivity to caregivers and other personalized resources and services.

“We are honored that IMS has selected Medisafe for AppScript and to be featured on the Doctor’s Channel upcoming “App of the Week” inaugural segment. Physicians are still patients’ trusted advisor; according to a recent study, 48% of consumers who don’t use mhealth apps and devices due to disinterest or cost concerns said they would do so if provided by their physician,” said Medisafe’s EVP Marketing & Business Development, Jon Michaeli. “There is great synergy between our platforms; AppScript tackles the motivational issue head-on, while Medisafe keeps patients engaged by addressing non-adherence holistically, far beyond basic reminders.”

IMS Health AppScript is the first app prescribing solution built to the standards that healthcare professionals and their patients expect in medication prescribing. As part of wellness, prevention and treatment regimens, physicians can organize these apps into formularies based on their specific patient population and practice preferences. In addition, AppScript enables them to securely prescribe, reconcile and track app use by patients from any mobile device.

“Medisafe is among the best medication management apps in the AppScript universe based on our proprietary AppScript Score, which includes clinical, patient, professional, functional, endorsement and developer ratings,” said Michael Krupnick, Director of Product for IMS Health.

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