From Hype to Impact: Pharma’s 2025-26 Marketing Trends with Hello Helio
Curious about where healthcare marketing is heading in the age of AI? Kait Tuson, Founder and CEO of Hello Helio, shares invaluable insights on navigating the complex intersection of technology, regulation, and patient care with Ryan Janvion of Medisafe.
The conversation begins with a candid look at AI adoption in healthcare—not just the hype, but the practical realities. While AI has become “table stakes” in the tech world, pharmaceutical companies face unique regulatory challenges that require a more measured approach. Kate offers a refreshing perspective on how tech innovators and Medical, Legal, and Regulatory (MLR) teams can collaborate rather than clash, suggesting that successful AI implementation will happen through “bite-sized moments” of testing and piloting in safe spaces.
We dive deep into the overcrowded messaging landscape where seemingly every healthcare company claims to offer “AI-powered patient engagement solutions.” Kate cuts through the noise with practical advice on authentic differentiation: “Product has to be different actually.” She emphasizes the importance of specificity—understanding exactly which part of the healthcare journey you’re addressing and how your solution uniquely solves real problems. Her warning against the temptation to oversell capabilities resonates strongly: “Don’t try to be something that you can’t live up to.”
What makes this conversation particularly valuable is Kate’s perspective on healthcare transformation as a collaborative journey. She frames the current moment as a rare opportunity to participate in industry-wide change, encouraging tech innovators to approach regulatory teams with patience and understanding. For anyone working at the intersection of healthcare and technology, this discussion offers both strategic insights and practical wisdom for making a meaningful impact on patient care.
Ready to rethink your approach to healthcare marketing? Listen now and discover how to align your messaging with your unique contribution to healthcare transformation.