Omnichannel Revolution for Pharma Is Here

At Medisafe we recognize that the future of patient engagement is no longer confined to a single app or portal as the Monolith. Whether through mobile, text messages, wearables, emails, or web interactions, our platform ensures that patients are supported at every turn, on every device, in every moment of their healthcare journey. If you’re still relying on a single channel, app or portal, you’re already behind.

Today, I am thrilled to announce a major leap forward in this mission: Medisafe’s expanded omnichannel platform, a game-changer for pharma brand and marketing executives. This is not just another tool; it is a comprehensive solution that empowers your brands to meet patients where they are—whether on their phones, through wearables, via text, or even through web and tablet interactions.

We have reimagined what it means to engage with patients, ensuring that they are supported at every turn, without the friction or limitations of traditional systems. Our platform stands alone in its ability to deliver:

• Care Continuity, Without Excuses: Imagine telling a patient in 2024 that they have to manage their medications and appointments on a single, outdated platform. It’s absurd. With Medisafe, patients can manage their health seamlessly across any device they choose. If your brand isn’t offering this, you’re not just behind the curve—you’re failing your patients.
• Complete Reach, No Compromises: The days of engaging only a fraction of your patient base are over. Medisafe’s platform allows you to reach 100% of your audience, from those who need full support to those who prefer light-touch interactions. Anything less is simply unacceptable in today’s world.
• Secure Compliance, Without Gimmicks: In an industry where digital efforts are under intense scrutiny, Medisafe stands out. Our platform is SaMD-enabled, PDURS-ready, and ISO-certified—because when it comes to patient data, there’s no room for shortcuts or gimmicks. If your digital strategy isn’t built on a foundation of security and compliance, it’s not a strategy at all—it’s a liability.
• On Time, On Budget—No Exceptions: Let’s be clear: In the pharmaceutical world, delays and budget overruns are more than inconveniences—they’re failures. Medisafe’s data-driven design decisions ensure that enhancements are delivered on time and within budget, every time. Can your current platform say the same?

In a recent survey, 41% of patient advocates identified engagement and retention as their top challenges. We listened. Leveraging AI and behavioral insights drawn from over 50 billion data points, Medisafe crafts tailored engagement strategies that meet each patient’s unique needs with pinpoint precision. This is not just about technology; it’s about creating a human connection that drives real-world outcomes.

Seven out of ten Medisafe users engage with our platform daily—a statistic that rivals social media usage. This level of engagement is not just impressive; it’s transformative. It means that your brand has the opportunity to be a constant presence in patients’ lives, driving adherence, improving outcomes, and ultimately, elevating your brand’s value in the eyes of both patients and providers.

As health tech adoption continues to surge, with global digital health solutions projected to grow at over 20% CAGR through 2033, the stakes have never been higher. The FDA’s upcoming PDURS guidelines will further shape the landscape, and Medisafe is ready to lead the charge. Our platform is not just compliant; it’s proven, delivering the kind of patient engagement solutions that pharma needs to thrive in this new era.

In conclusion, Medisafe is not just setting a new standard—we are redefining what’s possible in patient engagement. For pharma brand and marketing executives, this is your moment to seize the future, to embrace a platform that delivers value, compliance, and unparalleled patient engagement across every channel.

The revolution is here. Are you ready to lead it – or waiting to follow?