White Paper: Digital drug companions create millions for pharma
Supporting patient engagement is not only a growing strategic initiative for pharma companies but is proving to be an impactful value driver.
In today’s competitive world of pharma brands, with a narrowing share of patients and contrasting engagement channels, advanced digital solutions offer new opportunities to create value and build loyalty that leads to greater persistence and improved outcomes.
This paper describes how today’s next-gen digital solutions can deliver meaningful results for patients, providers, and pharma organizations when they have five critical elements:
- Personalized engagement using AI
- Patient-centric messaging
- Adaptable and integrated platform
- Enhanced real-world evidence