Webinar Recording: Doing Digital Right – What Patients Really Want from Pharma

Survey data shows what brands should provide in their digital solutions to ensure patient engagement and impact.

26 Sep 2023

Patients are feeling empowered by digital health solutions, and a survey by Medisafe shows that Pfizer, Abbott, Astra Zeneca, and Bayer are among the top pharma companies leading the way in digital solutions. Hear exactly what patients, HCPs and pharma professionals want brands to provide in their digital solutions to ensure patient engagement and impact.

Webinar Speakers


Stacey Wasserman

Chief Business Officer, has decades of experience at the intersection of healthcare technology, data and AI, building and leading global teams in commercialization, business development and strategy, driving insights and developing solutions for life sciences companies. Previously, Wasserman served as Chief Revenue Officer for BrightInsight and Chief Commercial Officer with Genuity Science.


Lyndi Hirsch

Senior Vice President of Strategic Marketing, brings over 20 years of experience in commercialization and comprehensive expertise in product launches of specialty pharmaceuticals, Direct-to-Patient, Direct-to-Consumer and Digital Marketing, previously serving as Head of Marketing and Communications at AdhereTech and in multiple senior marketing roles with companies including Dermira, Everyday Health, Genentech, Serono (now EMD Serono) and Biogen.


Oksana Avdeeva

Worldwide Lead for Patient Engagement Solutions, dedicated her career to helping pharmaceutical companies build solutions that would bring the latest technologies to the fingertips of patients and physicians with the end goal of getting access to personalized care and achieving better treatment outcomes.

Key Moments

You may also like


New Analysis Shows Reduction in Annual Patient Costs and Medical Claims with Medisafe

BOSTON – Medisafe, a leading digital health company specializing in medication engagement, released the results of a new retrospective, pre- 

..Read More
Case Studies

Medisafe Discovers Mismanagement of Leading Asthma Medication

Medisafe data shows that more than 25% of patients who take a leading asthma medication do so in the morning. 

..Read More

Download: Navigating Digital Health Amid Economic Uncertainties

Get the latest insights from industry leaders on how digital technologies and health care delivery can withstand changes in the 

..Read More

Want to Learn More?

We bring decades of experience to your challenges—and technology and solutions uniquely designed to meet your needs.