Patients are feeling empowered by digital health solutions, and a survey by Medisafe shows that Pfizer, Abbott, Astra Zeneca, and Bayer are among the top pharma companies leading the way in digital solutions. Hear exactly what patients, HCPs and pharma professionals want brands to provide in their digital solutions to ensure patient engagement and impact.
Chief Business Officer, has decades of experience at the intersection of healthcare technology, data and AI, building and leading global teams in commercialization, business development and strategy, driving insights and developing solutions for life sciences companies. Previously, Wasserman served as Chief Revenue Officer for BrightInsight and Chief Commercial Officer with Genuity Science.
Senior Vice President, Marketing Strategy
Senior Vice President of Strategic Marketing, brings over 20 years of experience in commercialization and comprehensive expertise in product launches of specialty pharmaceuticals, Direct-to-Patient, Direct-to-Consumer and Digital Marketing, previously serving as Head of Marketing and Communications at AdhereTech and in multiple senior marketing roles with companies including Dermira, Everyday Health, Genentech, Serono (now EMD Serono) and Biogen.
Worldwide Lead, Patient Engagement Strategy and Solutions
Worldwide Lead for Patient Engagement Solutions, dedicated her career to helping pharmaceutical companies build solutions that would bring the latest technologies to the fingertips of patients and physicians with the end goal of getting access to personalized care and achieving better treatment outcomes.
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