Health Makers: How a Near Tragedy Inspired the Drug Management App Medisafe

After graduating from the University of Haifa and getting a graduate degree at the College of Management Academic Studies (the Collman) in Rishon LeZion, Israel, Omri Shor had a big idea. He was going to build a company that dealt in boat rentals. It would be called Marina123.com, and “the idea was to try and make renting a yacht as easy as 123,” says Shor, now 39. “We called it the ‘Airbnb of yachting.’”